Overview:
As part of my role at a digital marketing agency, I successfully led the implementation of a comprehensive website tracking infrastructure for a radon mitigation system installation services website. The primary objective was to gain actionable insights into user behavior, enhance the overall user experience, and drive data-based marketing decisions in a highly competitive home improvement and environmental safety market.

Key Responsibilities:

• Set up lead form submission tracking
• Implement click tracking for phone numbers
• Google Ads calls from website conversion tracking.
• Configure Google Ads Lead form conversion tracking
• Link Google Ads with Google Analytics 4 (GA4) for unified reporting